About the Company
Requirements
Must-have technical requirements:
Proven experience of a minimum two years in B2B content marketing in DevOps, software, or cybersecurity industry
Familiarity with content management systems (CMS) and marketing automation platforms.
Strong writing and editing skills
Preferred Skills:
Bachelors degree in Marketing, Communications, Journalism, or a related field.
Familiarity with using Google Ads, YT, LinkedIn, and X (Twitter)
About the Role
Develop high-quality, relevant, and engaging content for various digital channels, including, but not limited to, blog posts, web pages, white papers, brochures, videos, infographics, and social media posts.
Conduct thorough research to ensure content accuracy and relevance of the content.
Tailor content to specific audience segments and marketing objectives.
Collaborate with the marketing and sales team to define target audience personas, key performance indicators (KPIs) and content ideas for sales enablement and customer support.
Execute content marketing strategies that align with overall marketing and business objectives.
Schedule content across appropriate digital channels, including social media, email marketing, and content syndication platforms.
Identify and nurture relationships with industry influencers and collaborators to expand content reach.
Optimize and update existing content to ensure it remains relevant and valuable on demand.
Stay updated on industry trends, competitor content strategies, and emerging technologies.
Use insights to adapt content strategies and maintain a competitive edge.
Job Type: Full-time
Salary: £30,000.00-£40,000.00 per year
Benefits:
Work from home
Schedule:
Monday to Friday